The Pink Hotel is a legendary boutique stay in Coolangatta with a bold, retro energy and a reputation for doing things differently. We were approached by Red Bull to develop a unique series of events that aligned with the brand’s spirit and location—delivering a creative that was equal parts playful and elevated.

We crafted a full event branding suite for “Sunset Sessions,” a rooftop hotel takeover that leaned into retro nostalgia, underground music culture, and pastel-drenched poolside fantasy. With headline DJ Kessin, custom type, bright gradients and Palm Springs-coded visuals, the look and feel captured a rare energy for the coast. Our creative direction extended across campaign marketing assets and brand storytelling—bringing the weekend to life with design that was as loud as the music.