

September.
IT LELO
Brand strategy
Visual identity design
Copywriting and tone of voice
Merch and packaging design
Website design and build
Blog writing and content creation
Summa House is all about socialising with friends, great food, drinks and music. Spend the day enjoying cocktails and sunshine or maybe a game of pool. Come sunset, Summa House transforms into party central with our open air nightclub. Dance under the twinkle of festoon lights and inner city stars.
THE DROP
itLelo was headed one way—until we helped it find its true reflection.
As Brisbane’s Best Makeup Artist and a creative force behind Napoleon, Style Mag, and Mercedes-Benz Fashion Week, she needed a brand that matched her legacy.
We built a bold, refined identity inspired by hero eyeshadow shades—backed by strategy, Squarespace design, copy, blogs, and marketing assets.
Effortless on the outside. Strategic underneath. That’s itLelo.
