September.
GUILTY LASHES
Brand strategy
Visual identity design
Copywriting and tone of voice
Merch and packaging design
Summa House is all about socialising with friends, great food, drinks and music. Spend the day enjoying cocktails and sunshine or maybe a game of pool. Come sunset, Summa House transforms into party central with our open air nightclub. Dance under the twinkle of festoon lights and inner city stars.
THE DROP
What do you get when a beauty brand refuses to play by the rules? Guilty Lashes — the unapologetic, gold-dripped brainchild of itlelo.com.au.
We stepped in to shape the aesthetic from the jump. Logo. Packaging. Vibe. All built to seduce at first glance and own shelf space like it’s prime real estate.
Luxury with a wink — matte black meets metallic gold, paired with type so sharp it flirts. The lashes? Pleasure, personified. The box? A whole moment.
Guilty doesn’t whisper, it purrs. Designed to stand out in a market full of me-too mascara moments, this is lashwear for the bold, the bad, and the boujee.
Minimal look, maximum drama — just how we like it.
