The Future of Design Is Here Welcome to 2025, where design isn’t just about aesthetics—it’s about impact . From boundary-pushing brand identities to experiences that blur the line between digital and physical, this year’s trends are reshaping the way we connect with the world. At September Social , we’re not just following these trends—we’re crafting them. Let’s dive into what’s hot, what’s next, and how your brand can own the conversation. Trend #1: Hyper-Personalised Brand DNA In 2025, your brand isn’t just a logo—it’s a story. Hyper-personalisation is king, and customers expect brands to understand them like a best friend. Think limited-edition product drops designed with local street culture in mind or immersive campaigns that reflect individual preferences. At September Social , we specialise in creating brand DNA  that resonates. By combining storytelling with data-driven insights, we ensure your brand isn’t just seen—it’s felt . Trend #2: Mixed Reality Takeover Forget just scrolling—this year, we’re stepping into  the internet. From AR-infused fashion shows to VR pop-ups that bring product launches to life, mixed reality experiences are the new frontier for engagement. Brands embracing this tech are redefining how audiences interact with their identity. Want to create an unforgettable digital-meets-physical brand experience? We’ve got you covered. September Social  is at the forefront of this shift, ensuring your designs remain both cutting-edge and human-centric. Trend #3: Brutalism Is Back Sleek minimalism has stepped aside; in 2025, it’s all about bold, raw, and unapologetic design. Brutalist aesthetics—chunky fonts, grid-breaking layouts, and in-your-face contrasts—are making waves across everything from websites to packaging. This isn’t just a style; it’s a statement. It says, “We’re here, we’re different, and we’re owning it.” At September Social , we’re turning this bold trend into timeless brand identities that demand attention. Why It Matters Now Design in 2025 isn’t just about looking good—it’s about owning the moment . It’s about creating a brand DNA  so distinctive it’s instantly recognisable, building experiences so immersive they’re unforgettable, and staying agile enough to evolve with the times. Ready to make your mark? September Social  is here to help you lead the pack. Let’s collaborate, create, and disrupt. After all, the future of design isn’t just coming—it’s already here. Let’s Build Your 2025 Looking to revamp your brand or launch something unforgettable? Slide into our DMs or contact September Social  today. Let’s turn your vision into the next big thing.

Why Brand Story Trumps Trends on Social Media In a world of fleeting TikTok dances and viral memes, it’s tempting to chase the latest trends for social media success. But let’s face it—trends fade faster than you can say “algorithm update.” What sticks? A strong, authentic brand story . At September Social , we believe that while trends can bring short-term clicks, your story builds lasting connections. It’s time to pivot from trend-chasing to creating that big click energy  through storytelling that resonates. Why Trends Alone Aren’t Enough Trends are like fireworks—bright, flashy, and over in seconds. Sure, jumping on a viral moment might boost engagement for a day or two, but what happens after the hype dies down? Without a strong brand story, your audience moves on to the next shiny thing. Your brand story is the slow burn. It creates trust , sparks curiosity, and keeps your audience coming back long after the trend has faded. Big Click Energy Starts with Authenticity Your brand story is your DNA—what makes you, you . It’s not just about selling a product; it’s about showing the values, vision, and vibe that make your brand unforgettable. Take a step back and ask: What’s your “why”? Who are you speaking to? How does your brand make people feel? When you lean into these answers, your content becomes magnetic. People don’t just scroll past; they stop, engage, and share. That’s big click energy . The Power of Consistency Staying true to your brand story doesn’t mean ignoring trends entirely. It means using them strategically—filtering what fits and rejecting what doesn’t. Think of your story as the framework and trends as tools. A consistent story across every platform creates familiarity, and familiarity breeds trust. At September Social , we help brands amplify their unique stories while navigating the fast-moving world of social media. From curated visuals to killer captions, everything we craft ties back to the heart of your brand. How to Build Big Click Energy Here’s how to bring your brand story to life on social: Hero the Humans Show the faces and stories behind your brand. Whether it’s your founder’s journey or a day in the life of your team, people connect with people . Focus on Community Trends are fleeting, but community lasts. Engage with your followers authentically, and they’ll become loyal advocates who share your story far and wide. Tell Stories, Not Features Instead of posting about what your product does, talk about how it changes lives. Emotion drives action more than specs ever could. Your Story, Your Superpower In 2024, social media trends will continue to rise and fall, but your brand story is forever. When you stop chasing the crowd and start leading with your values, you’ll create a connection that no trend can replace. At September Social , we’re here to help you craft a story that cuts through the noise. Ready to bring the big click energy ? Let’s get started. Tell Your Story With Us Whether you’re launching, rebranding, or refining, we’re here to help you create content that builds buzz and loyalty. Contact September Social  today and let’s turn your story into a movement.

Why Instagram Remains the Consumer’s #1 Platform and Search Engine When it comes to social media dominance, Instagram has been a mainstay for over a decade, outlasting Vine, weathering TikTok’s meteoric rise, and evolving beyond just a photo-sharing app. Whether it’s inspiration, shopping, or staying in the loop, consumers are still by the gram—using Instagram as their go-to platform and even as a search engine. At September Social, we’re always on the pulse of digital trends, and it’s clear that Instagram isn’t going anywhere. Here’s why it continues to lead the pack. Visual First: The Power of Inspiration Let’s face it: we’re visual creatures. Instagram’s design, from its scrolling feed to immersive Stories and Reels, taps into our natural love for imagery. Unlike text-heavy platforms, Instagram simplifies discovery—whether you’re looking for outfit ideas, home decor, or travel destinations, you can find it in a glance. For brands, this means meeting consumers in the space they’re already scrolling for inspiration. It’s not just about showing up; it’s about creating content that sparks curiosity and makes them hit save. Instagram = The New Google Search engines aren’t dead, but Instagram has transformed how consumers discover information. Today’s user doesn’t just search “best brunch spots in Brisbane” on Google; they search it on Instagram to see geo-tags, user reviews, and most importantly—pictures of the food and vibe. Hashtags, location tags, and keywords in captions are now essential SEO tools for Instagram. If your brand isn’t optimizing its content for searchability, you’re missing a huge opportunity to be discovered by your audience. E-Commerce Game Changer Instagram isn’t just a search engine; it’s a shopping mall in your pocket. With features like in-app shopping, product tags, and curated storefronts, the platform has revolutionized how consumers buy. The key here is trust: seeing products styled in real-time by influencers or customer reviews makes Instagram more than a platform—it’s a marketplace. And when your brand’s story and visuals align seamlessly, the result is a feed that converts. Why Instagram Still Wins Ease of Discovery: From hashtags to the Explore page, Instagram makes finding new content effortless. Engagement: Its interactive features—polls, quizzes, and DM shopping—turn passive viewers into active participants. Aesthetic Appeal: Instagram offers a curated space where consumers can immerse themselves in beautiful visuals and well-told brand stories. Multi-Format Versatility: Whether it’s Reels, Stories, carousels, or static posts, Instagram adapts to every kind of content and audience preference. Your Brand, By the Gram Consumers might be on Instagram to find the next big trend, but they stick around for connection and storytelling. To stand out, your brand needs more than pretty pictures—it needs a strategy. At September Social, we know how to craft content that’s not just scroll-worthy but search-worthy. By blending your unique brand DNA with Instagram’s tools, we help you stay discoverable, relevant, and irresistible. Let’s Optimize Your Instagram Presence Ready to own your space on the #1 platform? Contact September Social today, and let’s create a feed that inspires, engages, and converts.

HAVE I GOT YOUR ATTENTION?! Focus… Let’s enhance your visitor experience with visual storytelling. I bet you’ve already skipped through the second part of the first sentence! We understand. We’ve all got only a hot minute of attention. That’s why it’s paramount to integrate captivating imagery in your site design. Let’s explore the ways you can elevate your design through dope photography. 1. The Blind Date Just like watching a bride walk the aisle on MAFs, you’re either going to cringe or get excited. After all, you only get one chance to make a first impression (a little analytic pun there). Without a strong connection, you could be looking at dud engagement. It’s time to get creative. It’s awesome to be inspired by others but it’s the real heroes that set a trend with original content that really captures what you’re about. With all the tools available today including smart phones and local artists that are chomping at the bit with ideas, it’s never been easier to get knock out content that inspires your customers and aligns with and elevates your brand identity. 2. A whole studio in your pocket Don’t be afraid to try your hand at photography. If you’re a bit green there are plenty of iPhone photography courses available such as the iPhone Photgraphy Course  that will have you dominating in a short time. Try experimenting with different angles, lighting and composition. Invest in third-party camera apps for advanced controls, and use editing apps to enhance and refine your photos. Another two apps we love are Airbrush  and VSCO 3. Come as you are, ‘cause you’re the OG Users crave authenticity. Users can spot a stock photo a mile away. Find perfection in the imperfections. It’s honest and you will find that your audience will love that! Genuine moments, candid shots and raw behind-the-scene content connects on a much more personal level. It makes you real. 4. Don’t overdo it Have you ever looked at someone’s photos and saw the background warped as they’ve tried to cinch their waist? Or looked at and over filtered face and wondered how they hadn’t noticed? It’s really easy to get over enthusiastic with the filters but just don’t overdo it. Maintain a consistent aesthetic by using a specific set of filters or editing styles that are just for your brand. 5. Leveraging UGC (User generated content) Creating a continuous stream of original content can be time consuming and costly. So encourage your peeps to collaborate and share their experiences with your brand. A cheeky repost is like hearing word of mouth. It’s how communities are built. 6. Copycat ain’t always where it’s at What’s good for one may not translate onto another. You may have seen something you love and try to incorporate that style into your platforms. But just like low riser jeans on Britney in the noughties, it may not work for your brand. It’s great to be inspired but it’s even better to use that inspiration to come up with your own version of that style. Visual cohesiveness and a platform specific approach (consider aspect ratios and image resolutions) will ensure your vibe is on point. Let’s get creating Mastering the heart with art is a blend of creativity, authenticity and strategic thinking. By incorporating these into your process, you’ll create continuity and brand recognition. It doesn’t have to be perfect to start, just start!

Off-White, the brainchild of the late designer Virgil Abloh , has become synonymous with bold, innovative fashion and an unmistakable visual identity. At the heart of Off-White's success lies its clever use of typography in crafting iconic brand logos. In this deep dive, we'll unpack the secrets behind Off-White's distinctive typographic choices and explore how you can draw inspiration for your own brand. 1. The Power of Helvetica Straight out the gate is crowd favourite and one of the most recognisable elements of Off-White's branding with powerhouse Helvetica, a timeless and versatile typeface. That old saying “less is more” has never rang more true as Helvetica's clean and modern aesthetic aligns with Off-White's minimalist yet impactful approach, contributing to the brand's global appeal. Consider how Helvetica or a similarly versatile typeface could elevate your brand's readability and visual appeal. 2. Air quotes are in Long gone are the days of rules. Anything goes! and we love it. “Off-White” incorporates quotation marks as a recurring visual motif in its logos and designs in-turn creating a sense of dialogue and engagement. It’s strikingly identifiable. Explore how incorporating unique symbols or characters into your brand's typography can add personality and foster a deeper connection with your audience. 3. Let me level with you “Off-White” embraces diagonal lines and asymmetry in its logo designs, breaking away from traditional horizontal and vertical alignments. This unconventional choice adds an edgy and dynamic feel to Off-White's branding. Experiment with unconventional layouts and angles in your typography to infuse energy and uniqueness into your brand. 4. Blurred lines Off-White blurs traditional boundaries by treating text as a design element, intertwining fashion and typography seamlessly. Explore ways to make your brand's typography an integral part of the overall visual experience. Experiment with font manipulation, spacing, and arrangement to create a cohesive and harmonious design that transcends the conventional. 5. Playful Customisations “Off-White” often customises typography by adding hand-drawn elements or altering characters. Infuse playfulness into your brand's typography by experimenting with customisations. Whether it's a unique twist to a letter or a hand-drawn embellishment, these touches can make your brand's typography more memorable and distinctive. 6. Consistency is King Off-White maintains consistency in its typography across various platforms and products. Ensure your brand's typography remains consistent across your website, social media, and physical products. Consistency reinforces brand recognition and establishes a cohesive visual identity. As you dive into the world of Off-White's typography, remember that the key lies in balancing innovation with consistency. Draw inspiration from these secrets, adapt them to your brand's personality, and watch as your typography becomes a powerful tool in conveying your brand's unique story and identity. Get in touch here  and see how September Social can help you with your brand refresh.

In a world dominated by polished and flawless designs, there's a quiet revolution happening in the creative sphere and we’re here for it! Wab-Sabi is a Japanese philosophy that celebrates imperfection, transience, and the beauty of the natural world. Rooted in simplicity and authenticity, Wabi-Sabi offers a refreshing perspective on design that resonates deeply with our human experience. Let’s dive into the benefits of embracing Wabi-Sabi in graphic design and explore practical ways to apply its principles. 1. Cultivating Authenticity One of the core principles of Wabi-Sabi is the celebration of authenticity. In a world where digital perfection often reigns supreme, Wabi-Sabi encourages designers to embrace the beauty of imperfection and human touch. By incorporating hand-drawn elements, organic textures, and irregular shapes into their designs, designers can infuse their work with a sense of warmth, personality, and authenticity that resonates with viewers on a deeper level. How to Apply:  Experiment with hand-drawn typography, incorporate natural textures like paper or fabric into your designs, and embrace asymmetry and irregularity to create a sense of authenticity and humanity in your work. 2. Finding Beauty in Imperfection Wabi-Sabi celebrates the inherent beauty found in imperfection, impermanence, and the passage of time. In graphic design, this translates to designs that embrace the natural flaws and quirks of materials, textures, and handcrafted elements. By letting go of the pursuit of perfection and embracing the beauty of the imperfect, designers can create designs that feel organic, lived-in, and full of character. How to Apply:  Experiment with distressed textures, incorporate subtle imperfections like uneven brush strokes or irregular spacing, and allow designs to evolve naturally over time to capture the beauty of imperfection and transience. 3. Fostering Minimalism and Simplicity At its core, Wabi-Sabi emphasizes simplicity and minimalism—a stark contrast to the clutter and excess often found in modern design. By stripping away the unnecessary and focusing on essential elements, designers can create designs that feel calm, uncluttered, and visually impactful. Minimalist layouts, restrained color palettes, and unembellished typography allow the inherent beauty of the design to shine through, creating a sense of harmony and balance. How to Apply:  Simplify your designs by removing unnecessary elements, use a restrained colour palette to create a sense of harmony, and focus on clean lines and uncluttered compositions to create designs that feel calm and visually impactful. 4. Embracing the Beauty of Natural Materials Wabi-Sabi celebrates the raw, natural beauty of materials and textures, honouring the inherent imperfections and irregularities that make each material unique. In graphic design, this can be achieved by incorporating natural textures like wood, stone, or paper into your designs, as well as digital techniques that emulate the tactile qualities of traditional materials. By embracing the beauty of natural materials, designers can create designs that feel grounded, authentic, and connected to the natural world. How to Apply:  Experiment with incorporating natural textures like wood, stone, or paper into your designs, use digital techniques to emulate the tactile qualities of traditional materials, and celebrate the raw, imperfect beauty of natural materials in your work. There’s never been a better time to get creative and celebrate diversities. We apply wabi-sabi for alot of clients with really inspiring results. Drop us line  and lets create something completely unique.